07 Oct Consumers Cutting Back On Groceries Before Streaming Subs, Peg $11 As Max For Subs With Ads [Media Post]
BY KARLENE LUKOVITZ
October 7, 2022 | When it comes to cutting back in the face of inflation, Americans prioritize their subscription services over eating out, apparel and even groceries, according to a new survey by National Research Group (NRG).
U.S. adults report buying 22% fewer goods and services due to inflation, and 66% expect to have to make further cuts in their spending.
But just 31% report having cut back on their total number of subscriptions over the past 12 months, and just 28% plan to decrease that number over the next six months. Nearly two-thirds (63%) plan to keep the same number, and 9% plan to increase the number.
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