04 Nov Deeper Dive—Amazon and Discovery take big step toward a new pay TV [Fierce Video]
(Above) Discovery+ Logo
By Ben Munson
November 4, 2021 | Amazon this week revealed it’s testing data sharing on its Channels platform with Discovery+, a move that could bring the industry closer to new pay TV model.
During a keynote interview at Fierce Video’s StreamTV World event, Elisabetta Carruba, general manager of Prime Video Channels in Europe, confirmed the test. While it’s still only in the trial phase and there’s no scalable solution yet, the agreement between the companies marks a big change in how streaming aggregation platforms and content providers typically do business, and potentially removes hurdles that have caused services like HBO Max to exit Channels.
Read more on Fierce Video.