25 Apr DEG Welcomes New Member BTI Studios
April 25, 2019 | BTI Studios is the world’s fastest growing localization company, providing dubbing,subtitling, and access services in any language. As digital distribution of movie and TV showsgrows around the globe, both content owners and aggregators such as Netflix, Amazon and Hulu are translating content at a rapid rate and into more languages than ever before. “Stories, no matter what language they were originally told in, can now reach audiences in all languages,” said Chris Carey, who recently joined BTI as Chief Revenue Officer and Managing Director for the Americas.
In the past, content was typically dubbed in a limited number of languages and more widely subtitled, but consumers now expect greater personalization of content, which includes having the choice between dubbed and subtitled versions in their language. “Bring us your content, we’ll give you the world,” is the way BTI likes to characterize its business” said Carey, who views DEG membership as providing an opportunity to engage with other thought leaders.Founded in 1995, BTI Studios today operates 25 local facilities globally, spanning a network of fully owned local sites across Europe, Asia and the US. BTI Studios’ clients are broadcasters, such as BBC Worldwide, Discovery Networks and Turner; major film studios such as NBC Universal, Warner, Disney and Fox; and OTT Platforms, such as Amazon, Netflix and Hulu.