Author: Marcy Magiera

By Scott Roxborough December 2, 2019 | Netflix's strategy of working with, not competing against, major pay-TV operators, is paying off, according to a study published Monday by media research group Ampere Analysis.  The report finds that Netflix has theoretical access to more than 300 million pay-TV households worldwide, almost double the company's current global subscriber base of 158 million, thanks to an...

Above: The holiday shopping period is traditionally a prime time for studios to promote souped-up movies and TV shows for purchase, and this year is no exception: Warner Bros., for example, recently released what it billed as the “ultimate makeover” of “Wizard of Oz” on Ultra HD Blu-ray with 4K resolution. By Todd Longwell December 2, 2019 | Now that the streaming apocalypse is fully...

New service's viewers are OTT newbies whose interests extend beyond family fare November 25, 2019 | November has been a busy month in the world of streaming services. The numbers around last week’s Disney+ launch were strong – so we took a look at what drove its initial success. Based on the latest NPD Device Ownership Trends & Profile report, consumers reported...

By Rafi Mohammed November 22, 2019 | Remember the not-so-long ago days when Netflix was the king of streaming services? Back then it was an easy segment for the company to command: “For the pleasure of viewing our content, your only option is to go all-in for our unlimited usage plan.” But today, with so many streaming services available, offering only all-you-can-watch is...

Apple’s ‘The Morning Show’ enjoys high awareness, but viewers know where to find ‘The Mandalorian’ November 18, 2019 | New SVOD services Apple TV+ and Disney+ launched less than two weeks apart earlier this month, with both investing heavily in prelaunch marketing. The two services took different approaches to building awareness, however, with Disney highlighting both its original content and its vast...

[Above] Warner Bros.' 'The Big Bang Theory' is an example of a catalog TV title that's popular for digital collection as well as streaming. By Marcy Magiera, DEG Editor November 15, 2019 | A thriving consumer market for digital purchases of TV titles can coexist with the rapidly growing streaming business, according to market data gathered and analyzed by Warner Bros. Home...

By Tom Dotan and Kevin McLaughlin November 13, 2019 | Disney’s revelation on Wednesday that it signed up 10 million subscribers for Disney Plus on its first day was as strong an indication as any that it will quickly become a formidable player in the streaming space—and also gave some explanation for its early technical woes. The various glitches were a reminder...

By Tara Lachapelle November 13, 2019 | One major consequence of the streaming wars is that they’ve caused a new kind of consumer frustration. It feels like everything is becoming segregated across various services with their own individual paywalls. That requires knowing which TV programs and movies reside where, having to toggle among those different apps — which isn’t as smooth as simply channel-surfing —...

By Todd Spangler October 29, 2019 | WarnerMedia revealed that HBO Max will debut in May 2020 in the U.S., marketed heavily through parent company AT&T’s existing customer base. HBO Max is WarnerMedia’s multibillion-dollar bet it can lure consumers into a big new tent at an increasingly crowded streaming bazaar. The new details come just ahead of two other new subscription VOD arrivals — Apple TV Plus (Nov....

October 29, 2019 | London, United Kingdom – The Digital Entertainment Group Europe (DEGE) has today announced the addition of Google to its membership with immediate effect. Supplying a vast catalogue of movies and TV shows across its Google Play and YouTube platforms, Google joins the DEGE at an exciting time for the trade body as it works to support...