07 Sep Disney Flexes Its Muscles in Disney+ Day Subscriber Push [The Hollywood Reporter]
BY ALEX WEPRIN
September 7, 2022 | The Walt Disney Co. doesn’t want to see its streaming subscriber numbers flatline, and it is pulling out all the stops to convince consumers to buy-in, using this week’s Disney+ Day as the event to tie its efforts together.
On Wednesday, the company announced a wave of Disney+ subscriber perks, spanning its theme parks, merchandise, cruise lines, and even theatrical movies, meant to reinforce the notion that a Disney+ subscription gets you more than just movies and TV shows, and to underscore what Disney can offer that most of its competitors cannot.
Just how powerful is Disney? It convinced AMC, the largest movie theater chain in the world, to celebrate the streaming service that for the past two years has kept some titles out of theaters altogether.
Read more on The Hollywood Reporter.