30 Jul Olympics Screenings in Cinemas Point to Demand for Alternative Content [Variety VIP+]
BY CAROLYN GIARDINA
July 30, 2024 | Exhibitors are seeking alternative content for cinemas — such as the Olympics — particularly to show during off-peak hours. Licensing is a key challenge for bringing events along the lines of live sports to theaters. A Cinema Foundation survey found most theatergoers were interested in alternative content, including both TV and sports.
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