Peacock’s M&A Endgame [Puck]

Peacock’s M&A Endgame [Puck]

BY JULIA ALEXANDER

April 16, 2024 | Is it premature to count Peacock out? Does it become an arms dealer, licensing to other streamers? Or do its sports rights, Universal movies, and Comcast financial backing give it an unexpected boost to go the distance? We’ll have to wait for the answer. But Peacock’s momentum offers a number of crucial lessons for Hollywood and Wall Street—as well as for other direct-to-consumer entertainment companies trying to navigate their own existential crises.

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