17 Mar Pluto TV’s All-Female International Product Team Tailors the FAST Experience [Fierce Video]
BY BEVIN FLETCHER
March 17, 2023 | Sharmila Aroskar is spearheading Pluto TV’s international product and leading an all-female team that is working to build a tailored TV experience for each new market and user.
Pluto TV has been making progress as it expands around the globe, and during Aroskar’s tenure the Paramount Global-owned free ad-supported streaming TV (FAST) service has expanded to now 37 markets and 45 platforms globally. And while there’s certainly learnings from every launch, new markets mean thinking about the product differently as consumer viewing habits and regulations can be distinct and vary in each.
“Every time we launch a product [there] is something new that we have to take into consideration,” Aroskar told Fierce Video, adding “it’s almost kind of a new product.”
Having originally studied architecture, building things is one element that drew Aroskar to product – a space she’s worked in for over 15 years now. In the digital arena that itself is changing quickly alongside shifts in user behavior, she’s able to “actually execute on those evolving technologies.”