09 Jun Roku, Tubi think FAST could eventually replace broadcast TV [Fierce Video]
Paramount’s Will Gurman, on the other hand, doesn’t see FAST as a broadcast replacement but rather as a “complementary ecosystem.”
BY MASHA ABARINOVA
June 9, 2022 | DENVER — Free ad-supported streaming TV (FAST) was a hot topic at a Wednesday StreamTV Show panel, where executives in the space expressed optimism about FAST’s future. Some of them think FAST channels could eventually replace traditional TV, even though broadcast is still clinging onto its viewership.
Ashley Hovey, director of AVOD at The Roku Channel, believes it’s a matter of time before FAST surpasses linear. But before that happens, sports events would have to shift away from the broadcast model.
“What you see right now that is holding broadcast up is sports and news,” she said. “I think a lot of the other type of viewings, like scripted, have definitely gone down. There’s the question of, do sports need to go over to actually make [broadcast channels] go away?”
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