05 Dec Star Wars and Slam Dunks: Here’s How Disney+’s ESPN Integration Will Work [Vulture]
BY SAVANNAH SALAZAR
December 5, 2024 | Most sporting events usually involve two teams, but over on Disney+, the streamer is introducing a third to the mix: ESPN+.
Following in the footsteps of the successful integration Hulu into Disney+ launch, the sports-streaming service will finally be available as part of the company’s “one-app experience” starting this week. It’s a change that Disney sports exec Brian Marshall says he hopes will make Disney+ “stickier” — a.k.a. get you to stay glued to the screen longer (or at least less likely to cancel), whether you’re a sports megafan or just a casual one. As Disney+ president Alisa Bowen puts it: “Network television has a long and successful history of being able to launch new shows off the back of major sporting events. That’s certainly an opportunity for us. But above all else, this is about repositioning Disney+ as something with content for everyone, content for the whole family, and the ability to really build that co-viewing off the back of sports and general entertainment is a really big part of that evolution.”
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