01 Mar Subscription Video Remains Resilient Amid Near Double-Digit Inflation — TiVo Q4 Video Trends Report [Next TV]
BY DANIEL FRANKEL
March 1, 2023 | Inflation in the U.S. dipped below double digits in the fourth quarter, but just barely, at 9.1%.
Consumers are increasingly reviewing their subscription video purchases on a monthly basis: 17.6% reported doing that in the fourth quarter of 2022 vs. 11.4% in Q4 2021.
Prices are up. Consumers paid an average of $49.08 for SVOD services in Q4 vs. $42.03 a year earlier. And average spending on vMVPDs rose from $55.65 to $64.75 year over year.
Still, perhaps because they’re aware that out-of-home entertainment spending can get out of hand much quicker than watching movies and TV shows at home, consumers are paying for more video services than ever. The average number of paid video services rose 16% in the fourth quarter, to 7.6.