The anti-Netflix: Free, ad-supported video streaming services are growing [Digiday]

The anti-Netflix: Free, ad-supported video streaming services are growing [Digiday]

BY SAHIL PATEL

OCTOBER 1, 2018 | Subscription services might dominate the over-the-top video market today, but free, ad-supported platforms are beginning to find their way to viewers on internet-connected TVs. This growth is proving to be an opportunity for video programmers searching for distribution on the biggest screen in the house.

The Roku Channel, a free video streaming service from the connected-TV device maker with movies and TV shows and a handful of 24-hour linear channels from digital publishers, is now the fifth-most popular app on Roku in terms of reach, the company said. Roku declined to reveal an exact number of viewers for The Roku Channel, but Roku’s platform as a whole had 20.8 million registered users at the end of June.

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