14 Jun The Metadata Situation Sucks — What We Must Do to Fix the ‘Plumbing’ of the Streaming Video Experience Today (Bloom) [Next TV]
By David Bloom
June 14, 2022 | From recommending the right shows to serving the right ads, why we need to figure out what’s clogging the video industry’s pipes. Simply put, lots of people in the industry think we need to do a lot more talking, to figure out problems clogging the industry’s most basic “plumbing,” the metadata undergirding the streaming video experience, from recommending the right shows to serving the right ads. To use the technical term employed by many, the metadata situation sucks.
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