TV Manufacturers Seek to Capture a Bigger Share of Streaming Ad Market [WSJ]

TV Manufacturers Seek to Capture a Bigger Share of Streaming Ad Market [WSJ]

By Sahil Patel

August 30, 2016 | Late last year, Vizio Inc. formed a new business unit to start selling some of the advertisements that appear while people are streaming movies, TV shows and digital videos on its screens.

The company, one of the biggest makers of TVs in North America, wants to get a piece of the growing amount of ad dollars going to streaming video, and in doing so, build a new, recurring revenue source that isn’t entirely reliant on the sale of TV sets.

Read more on The Wall Street Journal.