WarnerMedia Prepping Streaming Service Featuring HBO, Other Entertainment Brands [Hollywood Reporter]

Direct-to-consumer streaming

WarnerMedia Prepping Streaming Service Featuring HBO, Other Entertainment Brands [Hollywood Reporter]

BY NATALIE JARVEY

October 10, 2018 | AT&T’s WarnerMedia division is prepping a new direct-to-consumer streaming service that will feature its portfolio of entertainment brands, including HBO.

WarnerMedia CEO John Stankey on Wednesday announced the new product onstage at the Vanity Fair New Establishment Summit, noting that it is expected to launch in the fourth quarter of 2019.

“You’re going to see a stronger HBO as this offering comes to market,” he said, adding, “I believe this platform that we’ll put in place will see other strong brands around it that a customer can identify with.” Read more