With HBO Max and Discovery+ Expected to Merge, Streamers Debate Scale vs. Brand Identity [Variety]

With HBO Max and Discovery+ Expected to Merge, Streamers Debate Scale vs. Brand Identity [Variety]

BY BRIAN STEINBERG

August 2, 2022 | Warner Bros. Discovery is about to find out whether bigger and broader really is better when it comes to streaming. Ever since he took over the merged company in April, CEO David Zaslav has been clear about his vision for one global platform, and with the company’s latest earnings release this week, Wall Street anticipation about details regarding about a paired-up HBO Max and Discovery+ is growing.

This would enable people who signed up to binge-watch “Barry,” “Succession” and “Last Week Tonight With John Oliver” to get their fill of “Naked and Afraid” and hundreds of hours of the excitable Food Network personality Guy Fieri hosting supermarket competitions and chowing down on chicken-fried steak or meatloaf at dining hot spots.

Read more on Variety.

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