15 Jun CEO Jeff Shell: Peacock Paid Subs Barely Scratch the Comcast Surface [Media Play News]
Among major branded SVOD platforms, Peacock’s paid user base is relatively small — a reality not lost upon CEO Jeff Shell.
BY ERIK GRUENWEDEL
June 15, 2022 | NBCUniversal’s hybrid subscription streaming, ad-supported platform Peacock added 4 million paying subscribers in the first quarter (ended March 31), to bring its total paying base to 13 million. The service ended the period with 28 million active accounts. Among major branded SVOD platforms, Peacock’s paid user base is relatively small — a reality not lost upon CEO Jeff Shell. Shell said Peacock’s paid sub base only accounts for consumers not within the Comcast ecosystem.
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