12 Aug Streaming and Social Media Have Helped Paris 2024 Win the Gold [TheWrap Pro]
BY STEPHANIE PRANGE
August 12, 2024 | Tokyo was dubbed the “first streaming games” by the International Olympics Committee. But Paris 2024 may be the first time the Olympics has actually moved past primetime. Thanks to streaming and social media, this year marks a shift from a largely broadcast and news media event to an all-encompassing global digital spectacle.
Heading into the final weekend the Games had been streamed for 23.5 billion minutes across all of NBCUniversal’s digital platforms — a streaming total that tops Tokyo 2020 and Beijing 2022 combined by 40%.
“Since the opening ceremony, we’ve been up hundreds of percent across video views, impressions and engagement,” Lyndsay Signor, SVP of consumer engagement for NBC Sports Group, told TheWrap. “We’ve blown the doors off of every metric that we set forth in terms of our benchmarks.”
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