03 Sep How Huge Was YouTube in July? It Surpassed the Entire Disney Portfolio in TV Usage [IndieWire]
BY TONY MAGLIO
September 3, 2024 | According to Nielsen’s latest calculations, YouTube accounted for 10.4 percent of all TV usage in July 2024. It surpassed reigning champion Disney, which fell from 10.8 percent in June 2024 to 9.9 percent in July.
With the door open, YouTube became the first streaming service ever to finish first; believe it or not, Netflix still has a long way to go to catch up.
For an explanation, look no further than your own child’s tablet. With school out for the summer, nearly 30 percent of July’s YouTube viewership came from kids aged 2 to 17. The same group accounted for 13 percent of TV viewership overall. Fellow parents, we all need to chill on screen time.
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