03 Oct QVC’s Latest Sales Pitch: Live Sports [The Hollywood Reporter]
BY ALEX WEPRIN
October 3, 2024 | The latest media company to secure live sports rights also wants to sell its viewers on playing the sport.
QVC, the live shopping-focused operator of channels and streaming services, has cut a wide-ranging deal with USA Pickleball, including rights to stream its tournaments throughout the year, as well as the USA Pickleball Nationals tournament each November.
QVC will stream the live pickleball matches on the QVC+ and HSN+ streaming services, and the company will have a significant presence at this year’s Nationals, to be held next month in Mesa, Arizona.
Read more on The Hollywood Reporter.