18 Oct Subscriber Growth Is Nice, But Netflix Poised to Shift Narrative to Engagement [Stream TV Insider]
BY DANIEL FRANKEL
October 18, 2024 | Netflix’s steady, inexorable customer expansion has helped shaped its narrative over the past decade as the dominant paid streaming service.
And that didn’t change Thursday, with the streaming giant reporting the addition of slightly more than 5 million paid members worldwide in the third quarter, beating equity analysts’ forecasts. Netflix now serves 282.72 million subscribers globally.
Paid memberships even rose by 694,000 in Netflix’s most mature region, the United States and Canada, where the company continues to crack down on users who share their account with friends and family members living outside their home. (You can read Netflix’s Q3 letter to shareholders here).
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