27 Nov Streaming Services Are Pivoting to Profitability. They Are Slashing Prices For Black Friday Anyway [The Hollywood Reporter]
BY ALEX WEPRIN
November 27, 2024 | The streaming business is at a pivot point. Streaming services from major entertainment companies have been collectively losing billions of dollars for years, and now their corporate owners are ready for them to turn a profit.
But that isn’t stopping them from offering steep, steep discounts to entice new subscribers for Black Friday.
It’s the quintessential Catch 22 of streaming: You need to bring new users into the fold, but you need to monetize them too.
And even though streaming isn’t quite yet a profitable business (Disney and Max are certainly close), the fierce competition means that they feel they still need to be aggressive when it comes to securing those subscribers.
Read more on The Hollywood Reporter.