09 Nov Netflix Is Getting Serious About Video Podcasts [Bloomberg]
By Lucas Shaw
November 9, 2025 | Netflix is looking to commission original video podcasts, and plans to tweak its product to ensure the shows get better promotion in its app, according to several people familiar with the company’s plans. It’s the clearest sign yet that the streaming service is getting serious about podcasts as a new form of programming.
The company has reached out to talent (and their representatives) about making original shows that would be exclusive to the service. The streaming service is also looking to license existing shows from networks. This mirrors Netflix’s approach to TV and film programming: It licenses extant hits and funds original exclusives.
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