03 Dec Amazon’s Streaming Numbers Are Not What They Seem [Puck]
By Julia Alexander
December 3, 2025| For the many viewers whose favorite shows are scattered across different streamers, or those simply searching feverishly for NCIS, Amazon is often the perfect solution. Prime Video, after all, doesn’t just offer its originals alongside acquired shows and movies. It also serves as a platform for almost every other major streamer: HBO Max, Paramount+, Starz, Apple TV, etcetera—all available through the same app. But in solving one problem for consumers, Amazon has created another for analysts and advertisers: No one really knows who’s watching what.
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