23 Mar Walmart And Vizio Lift The Curtain On Combined Streaming Ad Strategy [Deadline]
By Dade Hayes
March 23, 2026| Walmart and Vizio are lifting the curtain on their strategy as a newly unified sales platform.
At a NewFronts presentation Monday in New York, the first fully integrated one since Walmart closed its $2.3 billion acquisition of Vizio in December 2024, the companies introduced new integrations, branded content and connected-TV metrics. (Last year, the merger partners teased their expanded capabilities during a NewFronts pitch, stressing the importance of “learning from one another.”)
NBA great Shaquille O’Neal, described as a “Walmart superfan,” was scheduled to appear onstage at this year’s event for a “fireside chat.”
Read more at Deadline
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