16 Apr Paramount CEO David Ellison Commits To 45-Day Theatrical Window At Surprise CinemaCon Appearance: “The Paramount Lot Is Alive Again, And We Could Not Be More Excited” [Deadline]
By Jill Goldsmith
April 16, 2026| Paramount CEO David Ellison made an unexpected cameo at CinemaCon, handing exhibitors good news: the studio is committing to a 45-day theatrical window, starting immediately, and 90 days to SVOD, receiving a nice round of applause from the room.
Stepping on stage after a sizzle directed by Jon M. Chu and narrated by Tom Cruise, Ellison said he wanted to look exhibitors “directly in the eye” to promise at least 30 films a year if and when the planned merger with Warner Bros. closes. “You can count on our complete commitment. And we’ll show you we mean it,” Ellison said.
There’s been palpable will-he-won’t-he-show speculation in the halls of Caesars Palace in Las Vegas this week at the largest gathering of theater owners. Because there has been lots of noise around Paramount’s planned merger with Warner Bros. Discovery. The head of CinemaCon host organization, Cinema United, has slammed the deal as have guilds and thousands of creatives in an open letter. The fear is fewer movies and fewer jobs.
Read more on Deadline.