30 Jul Disney Overhauls Streaming Services to Jumpstart Subscriber Growth [Bloomberg $]
By Lucas Shaw and Thomas Buckley
July 30, 2026| Josh D’Amaro rose to the top of the Walt Disney Co. by turning its theme parks into the envy of the world. Now he needs to perform a similar trick with the company’s streaming services.
D’Amaro has instructed his leadership team to think of Disney+ as the front door for the company’s fans worldwide. Disney+ is introducing new features, like a better recommendation algorithm and vertical videos, which it says will close the technological gap with Netflix Inc. and YouTube and persuade users to spend more time within the app. The company is integrating programming from Hulu and ESPN to bring its full complement of movies, TV shows and live sports into one place. Disney also plans to increase its investment in local programming in markets like South Korea so international viewers have more reasons to sign up.
Read more at Bloomberg $.