17 Sep Universal and Cosm to Launch ‘Shrek’ in Shared Reality as Part of Multi-Film Pact [The Wrap]
By Adam Chitwood
September 17, 2026| Universal Film and Cosm, the immersive media and technology company, struck a multi-year, multi-film partnership for Shared Reality experiences that will kick off with “Shrek,” the companies announced on Thursday.
Developed in collaboration with Universal Film, DreamWorks Animation, and visual effects studio Reel FX, “Shrek” in Shared Reality “invites audiences to step inside the world of the original film, exploring legendary locations including Shrek’s Swamp, Duloc’s Arena, and Dragon’s Keep while experiencing the adventure alongside Shrek, Donkey, Princess Fiona, and other beloved characters.”
“’Shrek’ is an iconic franchise that continues to find new ways to surprise and delight audiences,” said David O’Connor, Chief Brand Officer at Universal Entertainment. “With Cosm, we’re pushing the boundaries of how fans can experience this beloved story beyond the screen with an interactive trip into Shrek’s world. This partnership opens an exciting new frontier for our brands and for the future of entertainment.”
Read more at The Wrap.