13 Sep Amazon Spends More on Sports Than Netflix, YouTube Combined [Bloomberg $]
By Lucas Shaw
September 13, 2026| Amazon spent more than $22 billion on entertainment programming last year, a figure that includes film, TV, music and podcasts. It’s the biggest spender on sports rights of any major technology company.
And yet, many people still struggle to understand Amazon’s strategy. They still wonder if CEO Andy Jassy will wake up one day and shut it all down. (That’s not happening when you commit to a decade-long deals with the NFL and NBA by the way.)
So at this year’s Power Players, I thought it would be a good idea to get the perspective of Jay Marine, a long-time Amazon executive who is the company’s head of sports and the person in charge of Prime Video in the US. He also oversees advertising, in case he needed more to do.
Read more at Bloomberg$.