24 Aug Netflix, Disney+ & Amazon Rein In Price Rises As Customers Near Financial “Limits” – Ampere [Deadline]
By Jesse Whittock
August 24, 2026| Streamer price hikes are taking consumers nearer to the limit of what they’re willing to spend, according to Ampere Analysis.
As such, Netflix, Disney+ and Prime Video owner Amazon have been reducing the size of average price increases from 24% per subscription in 2023/24 to 14% in 2025/26. In dollar terms, the average has increased, albeit more modestly from $1.67 per month to $1.54, over the same period.
Ad-free tiers have seen larger price rises than ad-supported tiers ($1.61 versus $1.21), and the price gap between the two options has grown, Ampere’s report showed.
Read more on Deadline.