27 Mar Netflix Price Hike Reveals Streaming’s Next Phase: Pushing Consumers Away From Ad-Free Options [The Hollywood Reporter]
Posted at 15:02h in
By Alex Werpin
March 27, 2026| Every month, streaming gets a bit closer to good old fashioned pay TV. Now seemingly every service pairs its scripted entertainment with lowbrow reality fare and live sports.
And, increasingly, the monthly prices for those services are making the glory days of the pay TV bundle seem that much more appealing.
Take Thursday’s price hike from Netflix, which raised the bar for its standard ad-free plan to an eye-watering $19.99 per month. Twenty dollars per month is a symbolic number, but it underscores how the model has shifted. Streaming platforms want to give users the option to avoid most ads … but advertising has increasingly become the big game.
Read more at The Hollywood Reporter