11 Nov A New Streaming Customer Emerges: The Subscription Pauser [Wall Street Journal]
BY SARAH KROUSE
November 11, 2024 | When streaming-video customers want a break from their subscriptions, they are increasingly saying goodbye for now, not forever.
As subscription prices rise and streaming-centric home entertainment becomes the norm, families are establishing their own hierarchies of always-on services versus those that come and go with seasons of hit shows or sports. New data from subscription analytics provider Antenna offer a deeper look at the subscription pausing habits customers are developing as services like Netflix, Disney+ and Apple TV+ become the go-to way of watching TV in many households, instead of cable.
The monthly median percentage of premium streaming video subscribers who rejoined the same service they had canceled within the prior year was 34.2% in the first nine months of 2024, up from 29.8% in 2022.
Read more on Wall Street Journal ($).