28 Jun Amazon Should Buy CBS to Compete With Netflix, Analyst Argues [THR]
By Paul Bond
June 27, 2018 | Amazon should buy CBS so that its Prime Video subscription service can give Netflix a run for its money, an analyst said in a research note he distributed to clients this week. “Despite all of Amazon’s many accomplishments, Prime Video appears to be lagging in both usage and reach,” wrote Michael Nathanson of MoffettNathanson, an independent research boutique firm.
Rather than build out the service over time, the online giant, led by CEO Jeff Bezos, should embrace a “buy-it model,” and the company that makes the most sense is CBS, which sports about a $21 billion valuation on Wall Street.
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