Amazon is Having a Super Bowl Moment [Protocol]

Amazon is Having a Super Bowl Moment [Protocol]


September 15, 2022 | This is a big day for Amazon: Thursday Night Football officially kicks off tonight on Amazon Prime Video with the Los Angeles Chargers facing off against the Kansas City Chiefs. The company is paying $1 billion a year for the 11-year deal with the NFL, and it’s looking to make it back with ad revenue, shopping tie-ins and some promotion of Prime itself.

This week, I caught up with Amazon Prime VP Jamil Ghani to hear more about how this all fits together and how Amazon wants to use TNF to grow Prime even more.

Amazon is having a bit of a moment right now. In addition to Thursday Night Football, Prime Video also began airing “The Lord of the Rings: The Rings of Power” this month.

Read more on Protocol.

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Amazon Brings ‘Lord of the Rings,’ ‘Thursday Night Football,’ Into Prime Day Push [The Hollywood Reporter]