Analyst: DVD Rentals Will Drive Redbox’s Digital Transformation [Media Play News]

Analyst: DVD Rentals Will Drive Redbox’s Digital Transformation [Media Play News]

(Above) A Redbox kiosk

 

By Erik Gruenwedel

December 1, 2021 | Redbox’s move toward ad-supported VOD, free ad-supported streaming TV (FAST), and transactional VOD is enough to convince Wedbush Securities media analyst Michael Pachter to begin following the stock.

Redbox is in the midst of a reboot, transforming itself from a kiosk disc rental retailer to a multiplatform entertainment distributor. It’s a similar strategy to the one that erstwhile by-mail DVD rental pioneer Netflix employed 14 years ago in transitioning from physical media rentals to subscription streaming.

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