01 Dec Analyst: DVD Rentals Will Drive Redbox’s Digital Transformation [Media Play News]
(Above) A Redbox kiosk
By Erik Gruenwedel
December 1, 2021 | Redbox’s move toward ad-supported VOD, free ad-supported streaming TV (FAST), and transactional VOD is enough to convince Wedbush Securities media analyst Michael Pachter to begin following the stock.
Redbox is in the midst of a reboot, transforming itself from a kiosk disc rental retailer to a multiplatform entertainment distributor. It’s a similar strategy to the one that erstwhile by-mail DVD rental pioneer Netflix employed 14 years ago in transitioning from physical media rentals to subscription streaming.
Read more on Media Play News.