Redbox CEO Galen Smith: Why 40 Million ‘Late-Adopter’ Customers Will ‘Make the Digital Shift With Us’ [NextTV]

Redbox CEO Galen Smith: Why 40 Million ‘Late-Adopter’ Customers Will ‘Make the Digital Shift With Us’ [NextTV]

By David Bloom

September 7, 2021 | Increasingly, Redbox is leveraging its long-time relationship with 40 million tech-reluctant customers to bolster its collection of ad-supported and transactional video services, drive original programming, and, soon, launch a single-sign-on program for SVOD partners.

Read more on NextTV.

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