Bob Chapek On Turning Disney+ Into “A Platform For Consumer Engagement” Across Walt Disney Company [Deadline]

Bob Chapek On Turning Disney+ Into “A Platform For Consumer Engagement” Across Walt Disney Company [Deadline]

BY JILL GOLDSMITH

September 14, 2022 | Walt Disney’s CEO today further articulated an evolving strategy — over the next three or four years — of Disney+ becoming a platform for consumer engagement beyond the streaming service.

He’d discussed the move in an interview with Deadline at the company’s D23 event. At media conference Wednesday, he described Disney’s business units working together to target consumers more precisely than he thinks any other company can, giving it a big competitive advantage.

Disney has two divisions, Media and Entertainment Distribution, and Parks, Experiences and Products (Chapek called them “media” and “physical”), which were pared down from five in a big corporate restructuring in 2020. But consumers see “one entity,” he noted, and the idea is to loop together their data gathered from streaming viewing and from theme park visits.

Read more on Deadline.

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