DEG Nordic Launching ‘Mega Movie Week’ Promo to Drive Digital Transactional Market [MPN]

DEG Nordic Launching ‘Mega Movie Week’ Promo to Drive Digital Transactional Market [MPN]

By Stephanie Prange

March 20, 2020 | As consumers around the world stay home during the coronavirus crisis, The Digital Entertainment Group: Nordic Committee (DEGN) March 23 is launching “Mega Movie Week,” a cross-category campaign to drive consumer engagement with the digital transactional market.

During “Mega Movie Week” DEGN members, including NBCUniversal, Nordisk Film, SF Studios, Sony Pictures Home Entertainment and Warner Bros. Entertainment, will offer consumers a range of the latest digital movies at special prices for one week only with retailers including the Apple TV app, Google Play Store, Viaplay, SF Anytime, Blockbuster, PlayStation Store, Rakuten TV, Canal Digital, Altibox and Elisa.

Read more on Media Play News.

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