31 Mar Disney’s A.I. Future Should Be Epic [Puck]
By Julia Alexander
March 31, 2026| Josh D’Amaro, Iger’s successor, will now have the opportunity to rethink the company’s A.I. strategy entirely. Should Disney retrench and play defense in the copyright wars? Find a new licensing partner? Or get creative with other ways to invest in generative A.I.? Any partnership that opens the A.I. slop floodgates is precisely the sort of thing that most company executives have spent their careers fighting. At the same time, an A.I. deal that’s overly restrictive sort of defeats the point of tapping into Disney’s diehard, multigenerational fandom.
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