16 Mar FAST Crosses More Major Growth Thresholds [Next TMT]
By Daniel Frankel & David Bloom
March 16, 2026| FAST keeps having a moment; Q4 viewing hours spike 21% globally as segment now spearheads streaming’s overall growth
Perhaps it was the mundanity of having too many 24/7 channels themed entirely around ancient TV series like Green Acres, or having snoozed through too many thoughlessly assembled conference panels no-so-provocatively titled “What Makes FAST Go,” but at least a few of us tuned out on the free ad-supported TV revolution a few years ago.
That’s a shame, because the FAST segment of the global TV business appears to be having a legit moment. In fact, usage just keeps on growing, and monetization is getting better.
Read more on Next TMT.