18 Aug Four Experts Explain How AI Will Change Hollywood [Bloomberg]
BY LUCAS SHAW
August 18, 2024 | Duncan Crabtree-Ireland had just returned from the picket lines. The executive director of SAG-AFTRA, the union that represents more than 160,000 actors, was in the middle of a strike against major video-game studios over compensation and the use of artificial intelligence. These were also two of the major sticking points in the guild’s months-long dispute with Hollywood studios last year.
Crabtree-Ireland has worked at the union for more than two decades and has witnessed the rise of user-generated content, streaming video and social media. Generative artificial intelligence could be just as significant, if not more so.
“AI is still in the early stages of being deployed,” Crabtree-Ireland said. “We are seeing more examples of companies looking to enter into contracts with our members to let them do something in the future than actually deploy right now.”
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