24 Dec 2020 preview: HBO Max and Peacock will draw new lines in the AVOD/SVOD landscape [Fierce Video]
By Ben Munson
December 23, 2019 | Together, HBO Max and Peacock will shake up the streaming video industry in 2020 by virtue of the massive resources their parent companies (AT&T and Comcast, respectively) have to invest toward their success. Individually, they could have varying impacts on the SVOD and AVOD markets.
The goal posts are moved for HBO Max before it even gets in the game since it’s showing up with HBO’s subscriber head start and a proven entertainment brand. The service will have the unenviable task of taking on entrenched SVOD giants like Amazon Prime Video, Hulu and Netflix (and more recently, Disney+), all of which cost less than HBO Max.
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