Hulu’s Smith talks lessons learned in first year of live TV [FierceCable]

Hulu’s Smith talks lessons learned in first year of live TV [FierceCable]

By Ben Munson

March 16, 2018 | It’s been roughly one year since Hulu launched its live product. Ben Smith, head of experience at the service, used his keynote at the Pay TV Show to discuss the lessons learned in that time.

Smith said that many TV users are in a transition and that fact was a big blind spot for Hulu. He said there are deep habits of walking into the living room, picking up the remote, hitting the guide button and getting a list of channels.

“It’s comfortable. It’s almost automatic,” said Smith. “We didn’t do enough in our experience to help the users in transition.”

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