15 Apr LED Screens for Theaters: Is the Buzzy Tech Worth the Cost? [The Hollywood Reporter]
BY CAROLYN GIARDINA
April 15, 2023 | Samsung and LG are among a number of tech companies that are quietly making a new push to Hollywood on the potential of LED display tech to replace theater projection systems that have been used since the birth of cinema. It would be a radical change.
A projection system, true to its name, projects images onto the big screen. An LED wall is akin to a sophisticated, massive TV screen, and its use would render the projection booth a thing of the past. At this early stage, major U.S. theater chains are not using the tech.
The companies are hesitant to share many details on their plans — Samsung’s Onyx LED displays for cinema are installed in roughly 100 cinema auditoriums worldwide, including at The Culver Theater in Culver City — but Hollywood insiders have recently seen new demonstrations of the tech, The Hollywood Reporter has learned.
Read more on The Hollywood Reporter.