Netflix offering more than $300 million for billboard company: sources [Reuters]

Netflix offering more than $300 million for billboard company: sources [Reuters]

By Liana B. Baker, Jessica Toonkel

April 6, 2018 | Netflix Inc. is offering more than $300 million to buy a company that owns billboards across Los Angeles, including on West Hollywood’s famed Sunset Strip, a move that could help it save money maintaining a high profile in the world’s entertainment capital, according to people familiar with the matter.

Netflix sign outside its Los Gatos, Calif. headquarters.The purchase of Regency Outdoor Advertising, if successful, would be the largest yet for the fast-growing Silicon Valley streaming video company, which has a studio in Hollywood and is now one of the world’s biggest film and TV producers.

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