01 Jul Netflix, Amazon International Original Content Orders Outpace U.S. [The Hollywood Reporter]
BY SCOTT ROXBOROUGH
July 1, 2024 | Netflix and Amazon are back on top, again. In the first quarter of 2024, Netflix and Amazon have reasserted their dominance in original content commissioning for streaming platforms, according to a new report by Ampere Analysis. The two streaming giants accounted for more than half (53 percent) of all global SVOD commissions in the first quarter.
Netflix commissioned its highest number of new titles since the third quarter of 2021, while Amazon set a new record for its quarterly commissions, Ampere reports. This surge comes as budget-conscious rival streamers have cut back on commissioning.
Both Netflix and Amazon ordered more originals outside the U.S. than in the U.S. In the first quarter, the number of Netflix commissions out of Western Europe, led by originals from the U.K., Spain and Germany, nearly matched that in North America, and Asia Pacific titles also saw a notable uptick. Amazon also upped its game in Asia, particularly in India, where the streamer ordered a record slate of 37 new titles, more than the previous six quarters combined.
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