25 Feb DEG EnTech Keynote: Netflix’s Ad Chief Says Viewer Experience Paramount [Media Play News]
by Stephanie Prange
February 25, 2026 | Preserving the quality of the subscriber experience at Netflix is key as the service considers its advertising plan, said Amy Reinhard, Netflix’s president of advertising.
“For us the viewer or member experience is by far the most important thing,” she said during a keynote speech at DEG: The Digital Entertainment Group’s EnTech conference Feb. 25 at the Skirball Cultural Center in Los Angeles.
“We want to make sure we are the first SVOD service that people are logging into,” she said. “We know we’re that last service that people want to cancel so making sure that members keep coming back onto the service to watch that great variety and quality of content is very, very important. At the same time, we think that is very important to advertisers because they want our members to have a really great experience.”