01 Apr New WarnerMedia CEO Jason Kilar Talks HBO Max Expansion, Windows [Deadline]
By Jill Goldsmith
April 1, 2020| Incoming WarnerMedia CEO Jason Kilar said Wednesday that expanding HBO Max internationally and getting the technology right are two takeaways from his time growing Hulu and subsequent launch of a smaller VOD service called Vessel.
WarnerMedia parent AT&T revealed earlier today that Kilar will take the top job starting May 1 — in the midst of the global coronavirus pandemic. In an interview with Deadline, Kilar called the situation “unprecedented” and “sobering” but is confident entertainment will snap back as it has after previous crises. Given the collapsing advertising market, however, he’s glad the ad-supported version of HBO Max wasn’t slated to launch until 2021. Getting that out and right is another priority, and he can draw on Hulu, where he launched subscription-based and free/ad-supported tiers.
Read more on Deadline.