23 Jan How WarnerMedia plans to become the dominant media company by spending on HBO Max and adtech division Xandr [Business Insider]
By Patrick Coffee
January 23, 2020 | AT&T has made no secret of its desire to lead the increasingly fractured media landscape through its newly acquired WarnerMedia entertainment properties and Xandr adtech division.
Business Insider obtained a strategy deck that WarnerMedia execs presented to ad agencies late last summer. It shows how much the strategy will focus on its streaming service HBO Max, which the conglomerate plans to promote with a huge increase in original programming and marketing.
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