23 Nov NextGen TV To Up Volume on Holiday Season Marketing [NextTV]
(Above) One of the NextGen TV spots playing over the holiday season
By Jon Lafayette
November 19, 2021 | A campaign aimed at getting consumers to buy new TVs able to receive NextGen TV signals will launch on Black Friday, Nov. 26, and run through Jan. 30, 2022.
Commercials will emphasize the Dolby-enhanced sound quality NextGen enables. Using the slogan “Sound Decisions,” the spots show how it is easier to hear dialogue over background noise and that viewers encounter volume spikes.
Read more on NextTV.